Welcome to our weekly update of the "Founder's Log" a blog dedicated to the progression of American Butchers JERKi, highlighting the things we've accomplished thus far in the past week, paths we are currently working towards right now, and unchartered paths we hope to accomplish in the upcoming week! Starting a business can be a tough decision so I've added this so you can stay up to date with things I've learned along the way! Have a question, don't hesitate to leave a comment below!
A look into the past week
I was watching a recent YouTube video by a realtor from NYC. In this video, he talked about key strategies that he has implemented into this own company to maximize his effectiveness with customers while ultimately selling the most real estate. his name is Ryan Serhant and I'll link the video HERE! Okay yes, the title of the video was a little cringy: "How to sell over a billion dollars a year" but this was real estate and I wasn't in the business to understand how he made a billion dollars in real estate. What I was interested in however was his keys to success when it comes to selling and being an effective broker for your business. He called his master tips as his "3 steps to success" with new customers.
1. Follow Up
Follow us starts with the initial conversation, the foot in the door policy, and building the initial engagement with your customer or field of interest. Here you are telling the potential customer who you are, what you represent, and then how they can get involved. In Serhant's case, he was initially showing the customer the house or building the connection to set up potential listings down the road. This is the easiest to accomplish as we all push our product anyways.
2. Follow Through
We've made the initial connection between the customer and we've let the concept and connection marinade a little bit. Gauged some of their interest and given them some time to think about the topic. It is finally time to follow up with them and see about their perspective, what they thought about the product, or continue to push the mission to demonstrate your commitment and understanding. Too often customers listen to something and pass the information because we have so many things going on in our lives so sometimes we just need a little extra reminder of who we are and what we are trying to help push across.
3. Follow Back
Let's say the sale went through and you've started the pitch, you've followed up with the customer on the initial buy of the product and now it's important to follow back with them, see how they liked the product and if it was everything they imaged. In the real estate gig, Serhant talks about this as an opportunity to talk to his new buyers and see how they thought about the house, obtain some key information to help further along with his development, and pass along to new house buyers. He also uses this follow back tip as a strategy to keep in the buyer's lives. Continue to engage and show them that he is here for the long run. What does this mean? Well if they ever want to 1. sell the house, he is right there continuous and they can use his. 2. If they know of people who are wanting to buy or sell, they can share Ryan Serhant's contacts because they enjoy the relationship that is built between them. It is probably one of the most impactful strategies for building sales relationships.
So why did I go off on a brain last throwing a key tip to success to you in a topic that was highlighting information over the last week? Well, that's because the past week was learning more about this approach and today was putting that approach into perspective.
What I did was for every customer who had put in an order since the beginning of opening, I wanted to follow back up with them and get some information such as how was the jerky? How was the shipping? Did it take a long time to get to you? When did you eat it? These were all questions I asked our customers so I could engage and see about their experiences with us as a business and to be honest I learned quite a bit of information and gained a pretty good follow back.
The first was I found an order from a customer that actually had never even gotten to them. We shipped their order over a month ago and somehow must have gotten lost in the mailing process because they sent us a follow up to our checking in an email saying that they never actually received their product yet and were still eagerly watching the mail! Talk about a very unfortunate situation. We would have never known had we not sent out a follow back with our customers. Long story short we fixed the problem and sent them out a fresh package with an apology note so if they received the old ones, now they've got both as an apology and thank you for their continued support.
The next great thing about the follow back was the re-engagement we experienced with customers. Out of the 15 or so emails we sent out, about 5 returned with feedback that helped us figure out different marketing strategies, and out of those 5 that emailed back, 2 actually repurchased products THAT DAY! Our follow back had reminded them that they needed to buy some for an upcoming car trip so this strategy is living proof it works. Today had been entirely focused on the direction of building up the foundation that we already had with customers. It is one thing to spend so much time focusing on gaining new business or finding new ways to sell your product and not enough time on strengthening the relationship we have with those who already have purchased from you. Talk about a revolutionary breakthrough!
Cheers to the Future
The future still holds potential and we are continuing to mold it every single day. As our schedule begins to because ever-increasingly busier we are finding new ways to balance both a part-time hustle and continuing our career path. Sometimes I think this business should be called something like part-time jerky or weekend masterpiece because of the attention we provide.
This is not stopping us and only allowing American Butchers JERKi to work harder and push. We are still working with a potential marketing company to implement strategies to gage new audiences and outreach but I am taking on as a personal objective to learn more about Facebook Ads. I understand the importance of spending money to outreach and gage more engagement but I want to make sure that the money we are spending on marketing is actually going to a good place and being utilized effectively rather than spending money to gain more eyes on our business. Something to think about but something to understand further. On that note, I will talk to you all in next week's iteration of the Founder's Log.
The Founder's Log is designed to be a behind the scenes of American Butchers JERKi. With that, I encourage you to ask any questions you might have regarding our product or about the business! Hope to catch you next week, Same time?